The term auteur originates from France which translates as author, which means that a director’s film reflects their creative vision.
The Auteur theory was introduced in the 1950’s by French film directors like Francois Truffaut who advocated a focus on the contribution directors made on the style and form of film, he quoted “A true film auteur is someone who brings something genuinely personal to his subject instead of producing a tasteful, accurate but lifeless rendering of the original material”
An auteur is a film maker whose style and practise is distinctive which creates a signature auteur status for them. It is also a film maker who has a personal, signature style and keeps creative control over his or her work. Making any film or in this case a music video the director is the auteur but it would not be possible for them to create the whole production on their own, instead they collaborate with others and team up with; writer, cinematographer and actors but the director is still an auteur in a sense as they control everyone and everything in the production.
The auteur theory is different to the genre theory as auteur draws our attention towards what is different between film, rather than what is similar.
https://www.slideshare.net/staceyhall/auteur-theory-5416218
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